The sales and marketing team and the quality control crew at Ravenswood would probably be slightly perturbed on spotting this little labelling faux pas on the shelf at Tesco. Yes, I was there once again hoping that somehow their wine selection had miraculously improved over night!
Thursday, May 07, 2009
One of these things is not like the other...
The sales and marketing team and the quality control crew at Ravenswood would probably be slightly perturbed on spotting this little labelling faux pas on the shelf at Tesco. Yes, I was there once again hoping that somehow their wine selection had miraculously improved over night!
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6 comments:
Actually based upon your assessment of the cost of the wine there and target market, it makes a lot of sense to label it that way. It will be clearly legible when the bottle is inverted in the buyer's mouth during consumption. You get all that and don't even have to waste precious water and energy to wash a glass! Brilliant.
It seems the British drinking habits are rather too well known.
You could stick that one behind the bar with an optic.
Excellent point Ron!
Ha! By odd coincidence a bottle of Ravenswood's 2000 Teldeschi Zinfandel nestles in the Tuscan cellar - bought in Switzerland, waiting for the autumn when things cool off a bit here.
Ravenswood make a lot of different Zins. Don't know if I have had the Teldeschi one. My fave Zin of the moment is from a winery in Sonoma called Mutt Lynch.
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