Although Andrew's main focus was on Facebook, (and how to optimise your company's online presence - for a relatively small amount of money), Andrew covered most social media applications like; Instagram, Pinterest and Twitter. Now, of late, I had been thinking that Facebook was a little passé, but apparently I am wrong. It seems Facebook is still the go-to platform for companies who want to reach the most people...and translate eyes-on-the-page into dollars.
Nowadays, one cannot escape the ubiquitous, highly recognisible, stylised, little social media icons that appear on just about everything. The Facebook icon was even on a bottle of San Pellegrino that I took out of the refrigerator when I got home from class. I'm left wondering who are the people who have the time to go to San Pellegrino's Facebook page and read about sparkling water, albeit Italian. I am not one of those people. I barely have time to post on this blog.
6 comments:
VG: I don't know much about marketing, but my first thought is that there's nothing like "QUALITY" to market something. However, I'm sure a "brand' a well known name is the other side of the coin. As for me, I'd never in a million years by a GM car!
VG said: "I'm left wondering who are the people who have the time to go to San Pellegrino's Facebook page and read about - water. I am not one of those people. I barely have time to post on this blog."
Think I said this: "Vinogirl is a very busy woman." Not so humdrum!
As for fantastic wine labels, see:
Golly's
Didn't I say "buy"? ;\
In the wine world there are several avenues I see for selling wine:
Cheap
Brand name
Advertising
Word of mouth (I guess that would include the internet and magazines)
I'm sure there's an overlap between them.
Anything you want to add?
Who doesn't read that page?
NHW: Yes, apparently "the brand" is everything. And then getting people to learn about it. And then getting them to fork over their hard earned money.
I'm supposing the peeps who get to visit all these Facebook/social media pages are those who do it in their little cubicles at work.
Thud: Funny, I thought you'd be over at the Peroni page.
NHW: That's a lot of very eclectic label designs.
My theory is that social media was developed to keep people from living their real lives, so they can't find out how miserable their lives are.
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