Thursday, September 24, 2015

Label it drinkable.

More on  wine labels.  In tonight's wine marketing class we discussed what exactly constitutes a wine brand's shelf appeal.  And how a winery can make their brand stand out from all the hundreds of other wine bottles on the supermarket/wine shop's shelf.
The initial impact that a label can make on a consumer is very important: the right design can act as a 'billboard' that will catch the consumer's eye and make an immediate and favourable impression. Besides all the legal mumbo jumbo that must be included on a wine label, a label should make a strong statement and be conspicuous and snazzy.  But at the same time a label should be smart, tasteful and classic - something that says that the wine inside the packaging is, after all, ultimately drinkable. The copy in the textbook says; "...create a label that is big, bright, stylish, bold, elegant, loud, sophisticated, flashy..."  So I am thinking that just a touch of schizophrenia can be a desirable thing in a label designer.  Yikes!
My label is striking, is it not?  But I'm afraid it may get pigeon-holed as a critter wine!  Double yikes!

4 comments:

Dennis Tsiorbas said...

Do U sell this in gallon jugs?

Vinogirl said...

Nah, sorry, this only comes in 3L goatskin bags. Now how is that for shelf appeal?

Thomas said...

The bags have an added advantage of hanging over two shelves, in case the eye misses on of them.

Vinogirl said...

Tomasso: I like the way you think :)