Thursday, September 24, 2015
The initial impact that a label can make on a consumer is very important: the right design can act as a 'billboard' that will catch the consumer's eye and make an immediate and favourable impression. Besides all the legal mumbo jumbo that must be included on a wine label, a label should make a strong statement and be conspicuous and snazzy. But at the same time a label should be smart, tasteful and classic - something that says that the wine inside the packaging is, after all, ultimately drinkable. The copy in the textbook says; "...create a label that is big, bright, stylish, bold, elegant, loud, sophisticated, flashy..." So I am thinking that just a touch of schizophrenia can be a desirable thing in a label designer. Yikes!
My label is striking, is it not? But I'm afraid it may get pigeon-holed as a critter wine! Double yikes!