Conundrum. I nailed it! I am guessing that I just don't like Wagner Family wines.
After the unveiling, the entire class acted as a mini-focus group and we discussed the merits and demerits of the labels. I don't know if I need to visit an optician, or if I need to take a design class, but my idea of what constitutes 'shelf appeal' in a wine label was quite different from the majority of the class. We all did, however, agree that the label on the Napa Valley College wine left something to be desired. Someone commented that the pale blue, circular label looked like it had been printed at home for a baby shower. My favourite label was the Parducci, 2012 True Grit Reserve Red (Mendocino AVA). Clean and unfussy, with a sort of Wild West-meets-Bordelais-charm, the True Grit label was to the point; proprietary name, wine type, origin, vintage and producer. Besides, I'm a sucker for anything with cowboys boots on it.