Thursday, September 17, 2015

It is still a conundrum.

Another blind wine tasting in tonight's wine marketing class.  My classmates and I were told to simply rate the mystery wines, 1 through 6, in our order of preference.  Now, none of the wines were anything I'd personally want to swallow, but two stood out as particularly undesirable to me.  The first was a Meiomi, 2013 Pinot noir - with a really funky nose, I didn't even want to taste it, but I did.  As an aside, this brand just sold to Constellation Brands for $315 million making Joe Wagner, at 33 years old, a very rich young man.  The second wine was a Conundrum, 2012 California Red Wine - it had a nonspecific red-fruit nose and, upon tasting, it was cloyingly sweet.  I had actually commented to the person sitting next to me, who happens to be a co-worker at TWWIAGE, that the wine was disturbingly reminiscent of Conundrum.  I nailed it!  I am guessing that I just don't like Wagner Family wines.
After the unveiling, the entire class acted as a mini-focus group and we discussed the merits and demerits of the labels.  I don't know if I need to visit an optician, or if I need to take a design class, but my idea of what constitutes 'shelf appeal' in a wine label was quite different from the majority of the class.  We all did, however, agree that the label on the Napa Valley College wine left something to be desired.  Someone commented that the pale blue, circular label looked like it had been printed at home for a baby shower.  My favourite label was the Parducci, 2012 True Grit Reserve Red (Mendocino AVA).  Clean and unfussy, with a sort of Wild West-meets-Bordelais-charm, the True Grit label was to the point; proprietary name, wine type, origin, vintage and producer. Besides, I'm a sucker for anything with cowboys boots on it.

4 comments:

Dennis Tsiorbas said...

I'm always looking forward to these posts, and congratulation on picking-out the Conundrum.

Thud said...

I'm not keen on joke labels or chateau type but retro or modern classic are cool.

Dennis Tsiorbas said...

Thud: Like this?
classicRetro

Vinogirl said...

NHW: Re: picking out the Conundrum - I don't think that I'm that good, it's just that that wine is that bad!

Thud: Give me an example of a "modern classic" label you like.