Wednesday, March 14, 2012
At a time when the entire US economy is suffering, not just the sales of domestic wines, the White House has decided to forgo the long tradition of disclosing the identities of the wines that are served at state dinners, including those that will be poured at tonight's repast. Instead, the menu details released to the press simply stated "an American wine will be paired with each course." Rather than using this occasion to showcase American wineries, agriculture and the inherent tourism that goes along with the wine industry, the current administration has decided to keep mum as it does not want to be seen as elitist, or insensitive to the plight of the average American. Let's not forget that in 2011 grape sales alone in the Napa Valley amounted to some $412,000,000 - that's a huge injection of dead presidents into the economy. By pandering to the pressure of those who perceive a state dinner as a snobby, let them eat cake moment (paired with a bottle of Two Buck Chuck, perhaps?), the White House has deprived individual US vintners of a valuable marketing opportunity to promote those wines chosen.
Elitist? Well I know that I, for one, cannot afford to buy a $400 bottle of wine, but somebody can. And that somebody is instrumental in keeping thousands of Americans (and foreign nationals, e.g. me) employed in the Napa Valley's wine industry alone.
Selective transparency at it's best. Clear as mud!