Thursday, June 22, 2017


The Marketing Queen at TWWIAGE recently gave me a copy of a Japanese magazine to read in which TWWIAGE was featured.  I say read, but there was not one, single word of English in the current issue of What-Wine!? (their punctuation, not mine) magazine.  So I just looked at the pictures.  And very nice pictures they were: it is a beautifully produced publication.  However, something other than photographs of TWWIAGE's vineyards and winemaker caught my eye.
The first time that I tasted Gazela's Vinho Verde, I remember thinking that it was pleasant, but that I had had better.  Well, I have since had to eat my words (or rather, drink them).  I drink Gazela all the time and I can still buy it at my local supermarket for $3.99 (if I buy six bottles at a time, which I do). The photograph that intrigued me in Wine-What!? was that of a Gazela wine called 'Frutos Do Mar' (seafood). Although I did notice the initialism 'DOC' in the write-up of this wine, I gleaned no information from the magazine's text.  So off, onto the internet I went.
Apparently, last year Sogrape, the producer of Gazela and Portugal's largest family owned winery, decided to repackage their Vinho Verde specifically for the Japanese market.  It seems that 'Frutos Do Mar' is the same wine, but packaged to let the Japanese consumer know that the wine is seafood friendly.  Can we say, sushi?  Yes, we can.
I had noticed that Gazela had changed the label this year/batch (remember, it is a non-vintage wine) from the old clear label to a new silver label.  I'm just wondering if  the seafood-friendly-marketing-move will make it to the USA in the future: does America need idiot-friendly labelling?  Actually, I don't care - I'm going to continue to drink Gazela no matter what the packaging looks like.


Thud said...

I like the way it looks.

Vinogirl said...

Thud: It's cheap and cheerful - what is there NOT to like?