Thursday, November 19, 2015
The Parkerization of wine, especially Napa Valley wine, is not a new topic. Nevertheless, my wine marketing instructor started tonight's class with a video; 'Robert Parker's Bitch' (written and directed by Tina Caputo in 2009), which elicited an enquiry from the back of the classroom, "Is it about his wife, or his dog?" Titter, titter.
The video was interesting and was, appropriately, more about marketing than anything else, and fittingly contained an appearance by my instructor, Paul Wagner. The classroom discussion that followed was rather thought-provoking. I may deride the 100-point system, (and the so-called millennials may regard the system as a dinosaur from their parents era), but unfortunately the system still wields a lot of clout among distributors who often won't even consider adding a particular wine to their portfolio if said wine simply does not have enough 'Parker Points'.
Don't be sheep, people.