Marketing warfare.

Tonight was meeting no. 2 of the marketing class that I am taking and I'm already horrified: why anyone would want to start their own winery is beyond me.  It's all fine and dandy to want to go ahead and make wine, but then you have to sell it.  And in such a saturated market, selling wine can, apparently, be quite a struggle.
This evening, my classmates and I were split up into small groups and given a simple marketing assignment to hash out between us.  (These are the groups that we will remain in to work on a business proposal we have to write for our midterm exam.  I am in an interesting group.) My little platoon of promoters and I were, for the most part, happy with the mini-marketing strategy that we had decided upon.  One by one the groups presented their plans to the rest of the class.  The instructor then informed us that we had all failed, oops!  Not one person in the class had suggested a mission statement; snappy and aspirational, defining the virtual winery's position in less than 5 words.  Hate when that happens. It's a wine-marketing battlefield out there, folks.