Thursday, August 27, 2015

Marketing warfare.

Tonight was meeting no. 2 of the marketing class that I am taking and I'm already horrified: why anyone would want to start their own winery is beyond me.  It's all fine and dandy to want to go ahead and make wine, but then you have to sell it.  And in such a saturated market, selling wine can, apparently, be quite a struggle.
This evening, my classmates and I were split up into small groups and given a simple marketing assignment to hash out between us.  (These are the groups that we will remain in to work on a business proposal we have to write for our midterm exam.  I am in an interesting group.) My little platoon of promoters and I were, for the most part, happy with the mini-marketing strategy that we had decided upon.  One by one the groups presented their plans to the rest of the class.  The instructor then informed us that we had all failed, oops!  Not one person in the class had suggested a mission statement; snappy and aspirational, defining the virtual winery's position in less than 5 words.  Hate when that happens. It's a wine-marketing battlefield out there, folks.

10 comments:

Thomas said...

Now you understand why I no longer own a winery. I'll bet I made every mistake that you are about to uncover in class.

Dennis Tsiorbas said...

VG: This class is becoming fascinating! Can't wait for the next installment! Did you abscond with v-dog's toys?

Vinogirl said...

Tomasso: Eye-opening, I tell ya!

NHW: The class is very interesting, but I'm not quite sure my brain works in the way this class is wanting it to!
These are very tiny soldiers, too small for V2, they are mine. I have a fascination with toy soldiers, (thanks to Thud), one should always have some around.

Dennis Tsiorbas said...

Wine marketing:

DD=40%=80%WS[$10>+HP]=QPRW

My contribution to wine marketing.
Oh, the formula!
Daily Drinkers make-up 40% of those that drink wine, accounting for, in dollars, 80% of wine sales, and thus $10> and high points/good reviews deduces small vineyards to make quality, price, ratio wines!

Nothing scientific, just messing around :)

Thud said...

shrapmuck!

Vinogirl said...

NHW: Actually, I heard that just 20% of the US population buy/drink 80% of wine sales and that's why there are no TV ads for wine - wasted marketing $$$.

Thud: Yes, exactly :)

Dennis Tsiorbas said...

VG: THX! 20% is better to my point!

OK guys, what's shrapmuck?

Thud said...

Dennis, I was crazy about playing war as a kid, a three year old vinogirl followed suite but pronounced shrapnel as shrapmuck!

Dennis Tsiorbas said...

Thud, thx! I did spend considerable time researching the term! :)

Vinogirl said...

Thud: Three years old? I still pronounce it that way!