Four-Buck Chuck.

There is a lot going on with this wine; trendy packaging, organic grapes, innovative closure, infamy.  What it doesn't have going on is complexity.  This is a bottle of Two-Buck Chuck, or rather Four-Buck Chuck ($3.99, to be exact, at Trader Joe's), Bronco Wine Company's Charles Shaw ultra value-priced vino.
The biggest selling point of this bottle of wine, perhaps, for those who care about such things, is that it is made from organic grapes. It seems that organic has become a synonym for quality nowadays.  As compared to most other wines that I drink, that are not made from organic grapes, does this wine taste different?  Better?  This is a four dollar wine, people.  Now, if this plonk was produced by a perceived premium winery the fact that it was made from organic fruit may count for something.  Instead, I'm quite sure this wine was produced in 50,000 gallon (or larger) silos.  Whose taste buds are that good to make such a distinction?  Not mine.
My WhiffsNotes for the Shaw Rosé 2017 are; nondescript on the nose except for a generic berry component; Kool-Aid-y berry-ness on the palate; acceptable acid; slight bitterness on the finish.  A beautiful pale, pale salmon, it is a shame that one can't taste colour.  (Or can one?  Synaesthesia?)  Undrinkable?  On the contrary, think a hot summer's day, afternoon garden party, giant galvanised trough of iced wine bottles, good conversation.  Drinkable?  Abso-freakin-lutely!  Besides, one sometimes has to drink the cheap stuff to understand why the good stuff is so, well, good.