I didn't have strong feelings one way or another about this packaging initially, but now I love it. The can (produced by the Ball Corporation, better known for its jars) is just so convenient, it's less weight than glass and the wine seemed to chill better in aluminium. This can is possibly the perfect wine packaging for travelling, picnics, or just throwing one in your handbag.
Purchased at Whole Foods for $4.97 (which would make this 375ml can a $10.00 bottle of wine), the Underwood Pinot gris, from the Union Wine Co., in Oregon, wasn't the greatest wine, but it made a pretty decent apéritif for three people. Searing lemon-drop acidity, which definitely knocked my 'Queen of Tart' crown off my head, dominated the palate, with a bit of Granny Smith-malic-acidy-zip thrown in for good measure. Clean, quite refreshing and with a hint of effervescence, I would try this wine again. I even like Union Wine Company's use of the social media metadata tag of #pinkiesdown with which they aim to take the pretension out of wine drinking. Fun.
8 comments:
I wrote about the wine in a can concept--and used that same picture--in my forbes.com column. It's a concept from the 1970s--I believe Taylor California Cellars produced it for Delta Airlines and another California producer--the name escapes me--released wine in a can back then. Maybe it will finally catch on.
In any case, I'm with Thud. I don't like to drink anything from a can.
Tomasso: But I didn't drink it from the can. I poured it, without the need for a corkscrew, into a Riedel Vinum Sauvignon blanc glass - then swallowed it.
Not exactly the same picture :) I will have a look for the Forbes piece.
From a can to a Riedel--poetic justice.
I know its inert etc but something just happens between the drink the bottle and the man....not the can!
Tomasso: Of course :)
Thud: You just stick with your bottles of Peroni.
I've convinced myself that the taste of aluminum (or as you provincials call it, aluminium) comes through from the can. It's probably BS, but I am convinced nonetheless.
Don't suppose I ever told you about the ex-drummer, ex-RAF pilot, cost accountant Brit who was one of my accounting mentors--yes, I started out in life as a cost accountant. If you have never been bored, you need to try accounting.
The Brit and I used to argue over word pronunciation. Aluminium was of course among the words, as was the word "progress;" he hated the short o version of the word.
Tomasso: That growler of rosé I had tasted just fine and it came from an aluminium keg.
As to the word aluminium - we English spell it differently, so we pronounce it correctly (it's our language). Don't get me started on the word jaguar!!!
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