Held back in February, Premiere Napa Valley is The Napa Valley Vintners (NVV) non-profit trade association's annual wine futures auction. This year's auction saw 200 premium Napa Valley wine lots bring in $3.1 million in just 3 hours of bidding. The proceeds from the auction are used by the NVV to promote and protect the Napa Valley AVA - you know, they need ready cash for the usual stuff; law suits, lobbyists etc.
I think it's the sixth or seventh time I have volunteered to do this particular little job of applying labels supplied by NVV to 10 cases of shiners - bottles without labels - of a unique batch of TWWIAGE's wine. I originally volunteered because nobody else wanted to do it, but I rather enjoy the process and don't mind doing it one bit.
Names have been removed to protect the guilty.