Paper delivery.

Vinomaker is always bringing something interesting home, in the wine department, for me to try - the Paperboy, 2012 Red Blend was no exception.  But Paperboy turned out to be interesting for the packaging only, not the contents.  Read all about it, here.
Truett-Hurst Inc., a wine company up in Healdsburg, released what they are heralding as, "The World's First Paper Wine Bottle."  Well, that may well be the case, and whilst I applaud their valiant attempts at lessening the weight of a case of wine, (I can hear a sigh of relief from thousands of peeps whose jobs involve schlepping around cases of wine), shouldn't the contents of the bottle, paper or otherwise, outshine the packaging?  Just a thought.  Now, whilst I didn't bother to taste the Chardonnay, I did blind-taste the red blend. 
Without knowing anything at this point about the uniqueness of this wine's packaging, I stuck my nose into my glass to get a good, deep whiff.  Up front I got a spicy red-berry thing that was quite appealing at first, but it didn't last.  The wine quickly started to smell slightly pruney and hot, as in high alcohol hot.  On the palate the wine was thin to medium bodied, had a Zinfandel-fruity character, with a touch of flabbiness.  Not very good.  Ultimately, Paperboy tasted like a hastily put together blend of any barrel-dregs that were left over after all the tasty wine had been bottled: uninteresting and simply vinous. 
I won't be subscribing to Paperboy wines any time soon.