My previous post, Four-Buck Chuck, made mention of an "innovative closure." Meet the Helix. The brainchild of Amorim (one of the planet's biggest cork producers) and O-I (a rather large bottle manufacturer), the Helix closure combines a grooved cork with a correspondingly threaded bottleneck. Bronco Wine Company was an early adopter of the Helix cork stopper for several of their value-priced wines.
With the Helix there is no need to look around for a corkscrew, there is also no need to feel like one is slumming it by buying a screw cap closed wine. Additionally, in some small way, the Helix manages to preserve the romance of opening a bottle of wine and the pleasant pop that a real cork delivers when it is coaxed out of a bottle.
I for one found the Helix to be a little hard to twist in and out (despite multiple printed exhortations suggesting otherwise), but I did find it rather interesting. And innovative.
Showing posts with label Helix. Show all posts
Showing posts with label Helix. Show all posts
Thursday, May 17, 2018
The Helix.
Labels:
Amorim,
Bottles,
Bronco Wine Company,
Charles Shaw,
Cork,
Happy B-day Matilda,
Helix,
Packaging,
rosé
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