Piazza is the third winery in the Del Dotto family, proprietor Dave Del Dotto made a small fortune in the infomercial business and it was that small fortune that allowed Mr. Del Dotto to pursue his dream of going into the wine business. And he did, but not without some controversy.
Piazza Del Dotto was originally going to be called Ca' Nani Winery which is Italian, apparently, for 'house of dwarfs' (in reference to an Italian folklore story related to Mr. Infomercial by his grandmother). Del Dotto's daughter, Desirée, was quoted in a 2013 magazine article about the family's new venture as saying, "We do plan on having some little people working there." Well, you can imagine how that was received in politically-correct California. By 2015 the plans for the dwarf-manned winery had been scrapped.
It was interesting to watch the new winery take shape. I remember that one the first features to be completed was the entranceway on Highway 29, resplendent with dwarf-topped pillars. Varietal wines had already been released with different short-limbed characters on the labels; jovial, wine-loving characters, but dwarfs just the same. You just can't make this stuff up.
On our visit to the winery, when I questioned our young host about a vague recollection I had of drinking a Sauvignon blanc with a dwarf-adorned label he totally denied it. Sore point, perhaps? I didn't think too much more about it, until I remembered where I had tasted the wine. A few days later, taking a little detour with Vinodog 2, I called on a neighbour and asked if they had any bottles of Del Dotto Sauvignon blanc left. "Sure," my neighbour said, "let me get you one." Titter, titter.
Whilst it is in part true that the Napa Valley is rapidly in danger of becoming a theme park, I, for one, am not ready for it to become Disneyland just yet.
4 comments:
Love the label!
Reminded of Ca' Momi Winery
nicked! now that Doddy has gone Dicky mint and the diddymen are looking for work.
I was waiting for the portrait of VII with a green hat, but the day in CA. has some day-light left.
NHW: You do? I'll say it's definitely colourful :)
Thud: Great idea, ha, ha! The Diddy Men should apply :)
NHW: I have humiliated V2 on past St. Paddy's Days (http://vinsanity-vino.blogspot.com/2017/03/happy-saint-patricks-day-2017.html)
but I think she deserved a break this year.
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