Thursday, October 22, 2015

Social media.

Tonight, being that our instructor is still out of town, my marketing-classmates and I had a guest speaker.  Andrew Healy, a native of Ireland, is the founder of 3 Rock Marketing.  3 Rock Marketing is a small marketing company based in Napa that specialises in social media. Mr. Healy's presentation was really interesting and he had a lot of good tips for those marketing-type folks who already use social media in their workplace.  In fact, he had so much to say that the class ran a little bit late, but nobody seemed too bothered.
Although Andrew's main focus was on Facebook, (and how to optimise your company's online presence - for a relatively small amount of money), Andrew covered most social media applications like; Instagram, Pinterest and Twitter.  Now, of late, I had been thinking that Facebook was a little pass√©, but apparently I am wrong.  It seems Facebook is still the go-to platform for companies who want to reach the most people...and translate eyes-on-the-page into dollars.
Nowadays, one cannot escape the ubiquitous, highly recognisible, stylised, little social media icons that appear on just about everything. The Facebook icon was even on a bottle of San Pellegrino that I took out of the refrigerator when I got home from class.  I'm left wondering who are the people who have the time to go to San Pellegrino's Facebook page and read about sparkling water, albeit Italian.   I am not one of those people.  I barely have time to post on this blog.


New Hampshire Wineman said...

VG: I don't know much about marketing, but my first thought is that there's nothing like "QUALITY" to market something. However, I'm sure a "brand' a well known name is the other side of the coin. As for me, I'd never in a million years by a GM car!
VG said: "I'm left wondering who are the people who have the time to go to San Pellegrino's Facebook page and read about - water. I am not one of those people. I barely have time to post on this blog."
Think I said this: "Vinogirl is a very busy woman." Not so humdrum!
As for fantastic wine labels, see:

New Hampshire Wineman said...

Didn't I say "buy"? ;\
In the wine world there are several avenues I see for selling wine:
Brand name
Word of mouth (I guess that would include the internet and magazines)

I'm sure there's an overlap between them.
Anything you want to add?

Thud said...

Who doesn't read that page?

Vinogirl said...

NHW: Yes, apparently "the brand" is everything. And then getting people to learn about it. And then getting them to fork over their hard earned money.
I'm supposing the peeps who get to visit all these Facebook/social media pages are those who do it in their little cubicles at work.

Thud: Funny, I thought you'd be over at the Peroni page.

Vinogirl said...

NHW: That's a lot of very eclectic label designs.

Thomas said...

My theory is that social media was developed to keep people from living their real lives, so they can't find out how miserable their lives are.